Unconscious biases are hard-wired into our brains and despite our best conscious intentions they can be challenging to circumvent. Because they affect our behaviour in subtle and unintentional ways, most people often don’t have insight into their own biases. Being willing to Brave Your Biases and acknowledging them is critical, both good and bad.
Biases are ‘mental shortcuts’ to help us make sense of the millions of pieces of information we are faced with at any given moment. We take shortcuts when we’re tired, under stress or multi-tasking, so are more likely to invoke our biases.
People are predisposed to show more favour to people who are like them and to be biased against people who are different. In order to recruit and retain people who bring diversity of perspective, thinking and approach, it is critical to actively seek out ‘different’ and celebrate individuality.
At WAVEMAKER, we are deeply committed to building a workplace that reflects a broad range of experience, thought, geography, age, background, gender, sexual orientation, language, culture and many other characteristics. It’s a big task, one that will take time to achieve, but we are brave enough to keep trying. Are you?